Omne — FWD Insurance
360° lifestyle + insurance super-app for FWD, 10+ countries across Asia, 10M+ downloads
Overview
A lifestyle super-app reimagining insurance engagement for FWD Insurance. Combines insurance services with entertainment, AI-powered health features, gamification, generative content, and a blockchain-backed sustainability module. Shipped the MVP in 6 months with 200+ contributors and launched across 10 Asian markets.
The Problem
Traditional insurance apps are opened once a year, if ever. FWD wanted an engagement model that makes insurance part of daily life across 10 diverse Asian markets.
The Solution
Led frontend delivery of a super-app combining AI health scans (Mirror Me), gamified mini-games, music and esports content, generative-AI image creation (DALL·E 2), and an on-chain 'Adopt a Tree' module tracking CO₂ impact. Shipped MVP in 6 months across iOS and Android.
Results & Impact
- 10+ million downloads after the engagement module launched
- Deployed across 10 countries in Asia
- MVP delivered in 6 months with 200+ contributors
- Over 1 million active users on the platform
Key Highlights
- Led the frontend team architecting the React Native codebase
- Integrated AI-driven health assessments and generative content
- Shipped the 'Adopt a Tree' blockchain sustainability module
- Cross-platform delivery: iOS (Swift UI), Android (Kotlin), Unity mini-games